What pages does a small business website need?

This is the standard we build into our Business 10 website. Most small businesses do well with it.

1. 1. Home. A clear offer in one sentence, who it is for, your main services, proof such as real reviews or accreditations, and one obvious next step.
2. 2. About. Your story, who you are, credentials, where you work and why customers can trust you.
3. 3. Services overview. Every service at a glance, with a short description and a link to each detail page.
4. 4 to 6. Three service detail pages. One page per main service: who it is for, what is included, how it works, typical prices or a price guide, and a call to action. These are the pages that tend to rank in search.
5. 7. Work, gallery or case studies. Real projects, ideally with photos and outcomes. Only show work you have actually done and can describe honestly.
6. 8. Reviews. Genuine customer reviews, from Google or other platforms. Never invent or edit them.
7. 9. FAQ. 8 to 12 plain-language answers to the questions customers really ask, such as price, timing and what happens next. These also help search and AI answer engines.
8. 10. Contact or book. A short form, a booking link or click-to-call, your opening hours, your area and a map if customers visit you.

These do not count towards the 10, but most business sites need them. This is general information, not legal advice.

• Privacy policy. Explains what personal data you collect (for example through a contact form), why, how long you keep it and what rights people have. Needed if you collect any personal data.
• Cookie policy and consent. If your site uses non-essential cookies, such as analytics or advertising, you generally need to ask first. See the ICO's guidance on cookies and similar technologies (opens in a new tab).
• Terms. Your terms of sale or service, if you sell online or take bookings.
• Accessibility statement. Says what standard you aim for and how people can report a problem. Read our accessibility guide.
• Company details (UK companies). The Companies (Trading Disclosures) Regulations 2008 (opens in a new tab) set out which details a UK company must show, which can include its registered name, company number and registered office address. Check the Regulations or ask your accountant for what applies to you.
• 404 and thank-you pages. A helpful page for broken links, and a confirmation after a form is sent.

• Landing pages for one offer or campaign, such as an advert.
• Blog or news if you will publish useful articles regularly.
• Pricing if you can share prices or a starting point. It saves time for you and the customer.
• Location or area pages if you serve several towns, each with real, distinct content.
• Careers if you are hiring.
• Online shop or booking if customers should pay or book on the site.

A one-page site can work for a new business, a single offer or a campaign. It is quick and low cost, and everything sits in one place.

A multi-page site is better when you offer several services, want to appear in search for each, or need room for trust-building content such as reviews and FAQs. Each page can target a different question customers ask.

ZTech builds both: a one-page landing page and websites from our 5-page Launch package at £1,195 up to 10 pages at £2,250. Prices are ex VAT.