Industry guide
Websites for Consultants, Accountants, Architects and Lawyers
This guide is for professional services businesses, from management & business consulting to legal services & notaries. Clients choose a professional firm on trust and clarity. We usually recommend the Business 10 website at £2,250 ex VAT, live in 3 weeks.
Jump to your business
Five kinds of professional services business
Clients choose a professional firm on trust and clarity. Your website should show what you do, who does it, how you work and roughly what it costs, then make an enquiry easy. Specialist knowledge shows best in clear service pages and useful guidance articles.
Management & Business Consulting
Show your thinking before the first call.
Independent strategists, HR consultants and operations advisers.
What this website needs
- Clear service and sector pages that state who you help and the problem you solve
- Insights articles or short guides that show your approach
- An about page with your background and credentials
- A short enquiry form and booking link for an intro call
Tip: Name the specific type of client you help, as vague positioning is the most common reason an enquiry never arrives.
Tax Preparation, Accounting & Bookkeeping
Make fees, services and sign-up clear.
Local accountancy firms and freelance accountants and bookkeepers.
What this website needs
- Service pages for bookkeeping, tax returns, payroll and limited company accounts
- Clear fixed fees or price guides, with what is included
- Onboarding steps and a secure way to share documents, outside the contact form
- Regulatory and professional body details shown correctly
Tip: A calendar of key deadlines for your clients is a simple, genuinely useful page that brings repeat visits.
Architectural & Engineering Services
Let the work and the process speak.
Architectural technicians, civil and structural engineers, surveyors and building inspectors.
What this website needs
- A project portfolio with short descriptions of the brief and approach, shown with permission
- Service pages for each discipline, such as design, structural calculations or surveys
- Accreditations and professional body membership
- An enquiry form that captures site location, project type and timescale
Tip: Show your process in clear stages so clients know what to expect and when.
Advertising, Public Relations & Market Research
Practise what you pitch.
Boutique ad agencies, freelance copywriters, local marketing consultants and PR specialists.
What this website needs
- A portfolio of campaigns or writing samples, with client permission
- Services explained by outcome, such as brand, copy, PR or research
- A short enquiry form and booking link
- A blog or insights section that proves your craft
Tip: Your own site is your best sample, so keep it fast, clear and carefully written.
Legal Services & Notaries
Be clear about what you do and how it works.
Boutique law firms in estate planning, property transactions and small business contracts, and notaries.
What this website needs
- Practice area pages in plain language, such as wills, property and contracts
- Fees and how pricing works, shown clearly
- Regulatory status, complaints information and required disclosures
- A secure, minimal enquiry form with a privacy notice
Tip: Check your regulator's website rules for required information before launch, and keep a place in the footer for them.
Your customers
What customers look for
Visitors decide in seconds. These are the questions your site has to answer.
Clear service pages in their words, not jargon
Proof you are qualified, with memberships and regulatory status shown properly
Fixed fees or clear pricing guidance and a simple what-happens-next
The actual people they will work with, and useful articles that show your thinking
What to build
Must-have pages
- Home with who you help and one clear next step
- One page per service, with who it is for and how you price
- Team or about page with qualifications
- How we work, from first call to delivery
- Insights or guides section
- Contact page with a short qualifying enquiry form
- Legal and regulatory information page
Rules of the road
- Regulated firms usually have to show certain information on their website, such as regulatory status, complaints procedures and sometimes prices. In general terms, solicitors should check their regulator's rules, and accountants should check their professional body and anti-money-laundering supervisor.
- UK limited companies must show their registered name, number and office address on their website. We build the footer; you supply the details.
- Testimonials and case studies need the client's permission and must be true.
- Enquiry forms may collect confidential details. Add a clear privacy notice and tell visitors not to send sensitive documents through the form.
Recommended setup
We would suggest Business 10
Business 10 gives a firm room for service pages, team profiles, process and insights, with a blog for guidance articles that show expertise.
Business 10 website
£2,250 one-off, live in 3 weeks
10 pages + 2 landing pages. Our recommended website: a custom-designed 10-page site that wins customers.
Useful add-ons for this sector
- Copywriting (per page)£75
- Blog post (about 800 words)£95
- Booking or calendar integration£195
- Lead Capture Automation£495 setup, £79 a month
Prices exclude VAT where VAT applies. See the full price list.
See it
A concept for this sector
FAQ
Questions we hear from this sector
What does a professional services website need to show?
Beyond clear services and contact details, regulated firms usually need to display regulatory status and company information, and sometimes prices and complaints procedures. Rules vary by profession, so check your regulator. We build the pages and footer to hold them.
Can you write the content for us?
Yes. Copywriting is available per page as an add-on, and the Growth package includes full copywriting. You review and approve everything, which matters for professional claims.
Should we publish our fees?
Often yes. Fixed fees or ranges build trust and reduce poor-fit enquiries. Some regulators also expect price information for certain services, so check yours.
Want a site that fits your business?
Book a free 30-minute call. We will recommend a package and tell you honestly what you do and do not need.