Industry guide
Websites for Builders, Electricians, Plumbers and Roofers
This guide is for construction & trades businesses, from residential remodelling & carpentry to roofing & exterior siding. Most customers find a tradesperson on their phone, often with a problem to solve. We usually recommend the Launch website at £1,195 ex VAT, live in 2 weeks.
Jump to your business
Five kinds of construction & trades business
Most customers find a tradesperson on their phone, often with a problem to solve. They want to know you cover their area, can do the job, and will be quick to respond. A fast site with a visible call button, clear services and real photos of your work turns searches into calls.
Residential Remodelling & Carpentry
Show finished rooms and make quotes simple.
General home renovators, kitchen and bathroom fitters and finish carpenters.
What this website needs
- A gallery of finished projects with short descriptions of the work
- Pages for kitchens, bathrooms, extensions and bespoke carpentry
- A quote request form asking the job type, location and timescale
- Your process from survey to handover
Tip: Before and after photos tell the story better than a paragraph of text.
Electrical Contractors
Build confidence for the call.
Local electricians for repairs, commercial rewiring and smart-home installs.
What this website needs
- Click-to-call for urgent faults and a form for planned work
- Service pages for domestic, commercial, EV charging and smart-home installs
- Registrations and certification you currently hold, shown accurately
- Areas covered and emergency availability, stated honestly
Tip: Say what certificates customers receive after the work, since it signals professionalism.
Plumbing, Heating & Air Conditioning (HVAC)
Be the number they call when it is urgent.
Emergency repairs, boiler servicing and climate-control installs.
What this website needs
- A call button on every page and a clear emergency message
- Pages for boiler servicing, repairs, installs and air conditioning
- Service-area pages for the towns you cover
- Registrations and manufacturer approvals you hold, shown accurately
Tip: A service-plan page for annual boiler checks gives you repeat customers before an emergency happens.
Painting & Wall Covering
Let your finish do the selling.
Residential and commercial painters and decorators.
What this website needs
- A gallery of interiors and exteriors with clear photos
- Services for domestic, commercial and specialist wall coverings
- How you prepare and protect the home, explained simply
- A quote form with room count or area, and preferred timing
Tip: Good lighting in photos matters, so showcase your cleanest finished work.
Roofing & Exterior Siding
Reassure homeowners at a stressful moment.
Local crews for weatherproofing, storm damage repairs and roof replacements.
What this website needs
- Pages for repairs, replacements, flat roofs and cladding
- Storm-damage and urgent-repair contact route
- Insurance, guarantees and accreditations stated accurately
- Photo gallery of completed roofs with short job notes
Tip: Explain what a survey includes and whether it is free, so people know what the first step costs.
Your customers
What customers look for
Visitors decide in seconds. These are the questions your site has to answer.
A phone number or call button they can tap straight away
The jobs you do and the areas you cover
Photos of real finished work and accreditations you hold
A simple way to ask for a quote, with a clear idea of what happens next
What to build
Must-have pages
- Home with call button, services and areas covered
- One page per main service
- Areas we cover, with a page per key town or area
- Gallery of recent work with short descriptions
- Accreditations and insurance information
- Request a quote page with a short form
- FAQ page on process, timescales and aftercare
Rules of the road
- Only display accreditations, scheme memberships and registrations you currently hold, with the details the scheme requires. Check each scheme's rules for logo use.
- Trade registration rules vary by trade and country. For example, gas and electrical work is regulated in the UK. Check with the relevant registration body before stating what you are registered for.
- Customer photos and addresses need permission before you publish them. Use general locations rather than full addresses.
- Quote forms collect contact details, so add a privacy notice and cookie consent where needed. The site is built to WCAG 2.2 AA.
Recommended setup
We would suggest Launch
Launch covers the core of a trade website: home, services, areas, gallery and a quote page. Add pages for more services or areas, or move to Business 10 when you want a blog and a page per location.
Launch website
£1,195 one-off, live in 2 weeks
Up to 5 pages + 1 landing page. A professional small-business website to get you online properly, fast.
Useful add-ons for this sector
- Google Business Profile setup£95
- Extra page£95
- Local SEO and Google Business Profile£395 a month
- Lead Capture Automation£495 setup, £79 a month
Prices exclude VAT where VAT applies. See the full price list.
See it
A concept for this sector
FAQ
Questions we hear from this sector
How many pages does a trades website need?
A good starting point is home, services, areas covered, a gallery, about and a quote page. Launch includes up to 5 pages plus a landing page, and extra pages are available as add-ons.
Can customers send photos with a quote request?
Yes, a quote form can be set up so customers describe the job and share contact details. Photo upload depends on the form setup, and we will confirm what is possible when we scope your project.
Will the site help me show up locally?
We set up local SEO basics: titles, schema, sitemap and Search Console, and Business 10 links your Google Business Profile. No one can guarantee rankings, but clear local pages help.
Want a site that fits your business?
Book a free 30-minute call. We will recommend a package and tell you honestly what you do and do not need.