Industry guide
Websites for Salons, Clinics, Therapists, Cleaners and Gyms
This guide is for healthcare & personal businesses, from beauty & hair salons to fitness studios & personal training. People looking for a clinic, salon, trainer or therapist want to feel safe and understood before they get in touch. We usually recommend the Business 10 website at £2,250 ex VAT, live in 3 weeks.
Jump to your business
Five kinds of healthcare & personal business
People looking for a clinic, salon, trainer or therapist want to feel safe and understood before they get in touch. Your website should explain what you offer in plain words, show who they will meet, make booking easy and handle personal information with care.
Beauty & Hair Salons
Fill the chair with clients who book themselves.
Hairdressers, barbershops and specialist nail salons.
What this website needs
- A treatments and prices menu that is easy to scan
- Online booking or a link to your booking system
- Stylist or therapist profiles with their specialities
- A gallery of recent work, shown with permission
Tip: Show a starting price for each service so clients can choose without asking.
Residential Cleaning & Janitorial Services
Make trust and a quick quote the first impression.
Maid services, window cleaners and office cleaning micro-companies.
What this website needs
- Service pages for home, end-of-tenancy, window and office cleaning
- A short quote request form with property type and frequency
- Service areas and how bookings and keys are handled
- Details of insurance and vetting, stated accurately
Tip: Explain in plain words how you vet and insure staff, because homeowners are letting you in the door.
Physical Therapy & Chiropractic Clinics
Help people feel safe booking their first visit.
Private outpatient physical rehabilitation and chiropractic practices.
What this website needs
- Condition and treatment pages written in plain language
- Practitioner profiles with qualifications and registration details
- Online booking and a clear what-to-expect-at-your-first-visit page
- Pricing, insurance and referral information
Tip: Describe what treatment involves and avoid guaranteeing outcomes.
Mental Health & Counselling Practices
A calm site that makes the first step gentle.
Independent therapists, family counsellors and life coaches in private practice.
What this website needs
- Approach and specialisms explained in warm, plain language
- Qualifications, accreditations and professional body membership
- A discreet enquiry form or booking link with minimal personal details
- Fees, session format (in person or online) and what happens first
Tip: Add a short note on what to do in a crisis and where to find urgent help, and tell visitors not to share sensitive details via the form.
Fitness Studios & Personal Training
Turn interest into a first class or trial session.
Independent gyms, yoga and pilates studios, and freelance personal trainers.
What this website needs
- Class timetable that is easy to read on a phone
- Memberships, class packs and pricing laid out clearly
- Trial or free-intro booking button on the home page
- Trainer profiles with qualifications and specialities
Tip: Make the timetable text, not an image, so it is searchable and screen-reader friendly.
Your customers
What customers look for
Visitors decide in seconds. These are the questions your site has to answer.
What you treat or offer, in everyday language, and who it is for
Who they will see, with qualifications and registrations shown accurately
Prices or price ranges, and what a first visit involves
Easy booking, with clear opening times and how to find you
What to build
Must-have pages
- Home with services, location and a booking button
- One page per service or treatment
- Prices and what to expect at a first visit
- Meet the team, with qualifications and registrations
- Booking or enquiry page
- FAQ page for common worries
- Privacy, accessibility and terms pages
Rules of the road
- Be careful with health claims. Describe what you do and what people can expect, and avoid promising cures or specific outcomes. Check the advertising rules that apply to your profession, for example guidance from the ASA in the UK.
- Regulated and registered professionals usually need to show registration details accurately. Check your professional body or regulator for what they expect.
- Enquiry and booking forms collect personal and sometimes sensitive information. Collect only what you need, add a clear privacy notice and tell visitors not to send health details through a general contact form.
- Accessibility matters here more than most. We build to WCAG 2.2 AA and describe step-free access and other practical details for visitors.
Recommended setup
We would suggest Business 10
Business 10 allows a page per service, team profiles, prices, FAQ and the privacy and accessibility pages, plus a WCAG 2.2 AA check, which suits businesses where trust and careful wording matter.
Business 10 website
£2,250 one-off, live in 3 weeks
10 pages + 2 landing pages. Our recommended website: a custom-designed 10-page site that wins customers.
Useful add-ons for this sector
- Booking or calendar integration£195
- Copywriting (per page)£75
- WCAG 2.2 AA accessibility audit and fix report£295
- Google Business Profile setup£95
Prices exclude VAT where VAT applies. See the full price list.
See it
A concept for this sector
FAQ
Questions we hear from this sector
Can clients book appointments online?
Yes. We can add a booking or calendar integration, or link to the booking system you already use. We help you ask only for the details you actually need.
Can we show before and after photos or testimonials?
Only with the person's clear permission, and with wording that does not overpromise. For regulated services, check the advertising rules that apply to you. We never invent testimonials.
Is the website accessible?
Business and Growth websites include a WCAG 2.2 AA accessibility check, and every build uses semantic structure, keyboard access and good contrast. We publish an accessibility statement.
Want a site that fits your business?
Book a free 30-minute call. We will recommend a package and tell you honestly what you do and do not need.