Industry guide
Websites for Restaurants, Cafes, Pubs, Hotels and Events
This guide is for hospitality businesses, from independent restaurants & diners to event planning & wedding services. Hospitality customers decide on their phone, often on the way there. We usually recommend the Business 10 website at £2,250 ex VAT, live in 3 weeks.
Jump to your business
Five kinds of hospitality business
Hospitality customers decide on their phone, often on the way there. They want to see the place, check the menu or rooms, and book or find you in a few taps. A fast, clear, mobile-first website does more of that work than any amount of explaining over the phone.
Independent Restaurants & Diners
Get hungry locals from search to a table.
Local fast-casual restaurants, family-owned diners and independent culinary establishments.
What this website needs
- A readable web menu with dietary and allergen markers
- Table booking or a clear call-to-book button
- Opening hours, address and map near the top of every page
- Photos of real dishes and the room
Tip: Keep the menu as live text, not an image, so it loads fast and Google can read it.
Cafes, Coffee Shops & Bakeries
Make the morning visit easy to plan.
High-frequency, neighbourhood-focused coffee, breakfast and bakery spaces.
What this website needs
- Opening hours, location and a simple menu that is quick to scan
- Pre-order or click-and-collect for cakes and bulk orders
- A page for catering, wholesale or custom cakes with an enquiry form
- Seasonal specials you can update yourself
Tip: Put today's opening hours on the home page and keep them current, including bank holidays.
Bars, Pubs & Craft Breweries
Be the local everyone checks first.
Community social hubs, microbreweries and neighbourhood taverns.
What this website needs
- Events, live music and quiz nights in a clear calendar
- Drinks list, food menu and what is on tap
- Private hire and group booking enquiry form
- Beer garden, dog-friendly and accessibility details
Tip: A brewery can add a simple page for taproom visits and trade enquiries without building a full shop.
Boutique Hotels, B&Bs & Vacation Rentals
Turn browsers into direct bookings.
Independent lodging, guesthouses and short-term rental management firms.
What this website needs
- Room or property pages with photo galleries and clear amenities
- Availability and booking, or a link to your channel manager
- Local area guide that helps guests plan the stay
- Policies on check-in, cancellation and house rules
Tip: Direct booking keeps the guest relationship with you, so make the booking button visible on every page.
Event Planning & Wedding Services
Show your style, then make it easy to enquire.
Independent coordinators, event decorators, local DJs and private party organisers.
What this website needs
- A portfolio of events you have organised, with permission
- Service and package pages for weddings, parties and corporate events
- An enquiry form that asks date, venue, guest numbers and budget range
- A page on your process and suppliers you work with
Tip: Ask for the date first on the enquiry form, since availability decides most replies.
Your customers
What customers look for
Visitors decide in seconds. These are the questions your site has to answer.
Opening hours, address and a map, visible without scrolling
A current menu, room list or package list that is easy to read on a phone
Real photos of the space, food and atmosphere
A simple way to book, order or enquire
What to build
Must-have pages
- Home with hours, location and one clear action
- Menu, rooms or services page
- Booking or enquiry page
- Gallery or about the place
- Find us and contact, with a map and parking or transport notes
- Events, offers or news page
- Allergen and accessibility information page
Rules of the road
- Food businesses in the UK and EU have to make allergen information available to customers. Many venues link a clear allergen page or note from the menu. Check current guidance from the Food Standards Agency or your local authority.
- Show accessibility details for the venue (step-free access, toilets, parking) so guests can plan. It also helps people using assistive technology, so the site itself is built to WCAG 2.2 AA.
- Cookie consent is needed if you use analytics, embedded maps or social feeds that set cookies. We set this up and keep it simple.
- If you take bookings or enquiries, a privacy notice should explain what you do with guests' details.
Recommended setup
We would suggest Business 10
Business 10 gives room for menu or rooms, gallery, booking, events and an information page, with local SEO and Google Business Profile linking, which matters because most hospitality discovery is local.
Business 10 website
£2,250 one-off, live in 3 weeks
10 pages + 2 landing pages. Our recommended website: a custom-designed 10-page site that wins customers.
Useful add-ons for this sector
- Booking or calendar integration£195
- Google Business Profile setup£95
- Local SEO and Google Business Profile£395 a month
- Copywriting (per page)£75
Prices exclude VAT where VAT applies. See the full price list.
See it
A concept for this sector
FAQ
Questions we hear from this sector
Should my restaurant or cafe menu be a PDF or a web page?
A web page is usually better. It loads fast on a phone, can be searched by Google, is easier to keep accurate and works with screen readers. A PDF can sit alongside it for printing.
Can guests book directly from the website?
Yes. We can connect a booking or calendar tool, or link to a reservations service you already use. Direct booking keeps the customer relationship with you.
Do we need an allergen page?
Food businesses are expected to make allergen information available. A clear allergen page or note linked from the menu is a common approach. Check the current rules for your business with your local authority or the Food Standards Agency.
Want a site that fits your business?
Book a free 30-minute call. We will recommend a package and tell you honestly what you do and do not need.