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Concept work

Website concepts for five sectors

These are design concepts, not client projects. We drew one for each sector we serve: a restaurant, a physio clinic, an accounting firm, a plumbing and heating business and a boutique. Real client case studies will appear here, with permission, once we have them.

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About these concepts

Gallery

Filter by sector, or scroll through all five.

Concept website for a neighbourhood restaurant and cafeHome page with a hero, book a table button, opening hours strip and three menu highlight cards.Fig and EmberMenuBookEventsFind usBookSeasonal food,made nearby.Book a tableSee menuOpen todayHours, address and map are always one tap awayWood-fired vegSlow-cooked lambFresh bakesCONCEPT

Concept, not a client projectHospitality, leisure and tourism

Restaurant and cafe

Design decisions

  • Book a table sits in the hero and the nav, because most visitors arrive on a phone ready to act.
  • Opening hours and the map sit directly under the hero, so the first question is answered at once.
  • Menu highlights are live text with room for allergen markers, never an image of a menu.
  • Warm amber on cream, with real food photography doing most of the work.

Read the hospitality sector guide

Concept website for a physiotherapy clinicHome page with a calm hero, appointment slot chips and three treatment cards.Northgate PhysioTreatmentsTeamPricesFAQBookMove well,feel like yourself.Book a first visitNext available appointmentsTue 09:30Tue 11:00Wed 14:15Thu 10:00Thu 16:30Fri 09:00Only name and contact details needed.Please do not send health details here.Back and neckSports injuryRehabilitationCONCEPT

Concept, not a client projectHealthcare and personal services

Physiotherapy clinic

Design decisions

  • Appointment slots appear on the home page, so booking is one tap away.
  • Treatment cards explain what to expect in plain language, without promising outcomes.
  • A privacy note beside the booking area: ask only what is needed, never health details.
  • Calm greens and generous space to lower anxiety before a first visit.

Read the healthcare & personal sector guide

Concept website for an accounting firmHome page with a clear headline, a fixed fees table and a short enquiry form.Harlow and ReedServicesFeesTeamGuidesEnquireAccounts and tax,clearly priced.Fixed monthly feesSole traderLimited companyCompany with payrollAsk for a quoteNameEmailWhat do you need?Send enquiryPlease do not send sensitive documents here.Regulatory details sit in the footer.CONCEPT

Concept, not a client projectProfessional, scientific and technical services

Accounting firm

Design decisions

  • A plain fees table, because clear pricing separates a trusted firm from a vague one.
  • A short enquiry form that qualifies the lead instead of a long contact page.
  • A reserved place in the footer for the regulatory and company details the firm must show.
  • Restrained blue and ink for an assured tone, with colour used sparingly.

Read the professional services sector guide

Concept website for a plumbing and heating businessHome page with a call button, four service tiles, a service area strip and a quote request form.Brook HeatingServicesAreasWorkQuoteCall nowBoiler and plumbinghelp, fast.Call us nowGet a quoteRequest a quoteSendBoiler servicingRepairsNew installsBathroomsAreas we coverTown ATown BTown CTown DCONCEPT

Concept, not a client projectConstruction and trade services

Plumbing and heating

Design decisions

  • A large call button above the fold, because visitors are on a phone with a problem to solve.
  • Four service tiles, so each job is easy to scan and gets its own page.
  • An areas-covered strip, because do you cover me is the second question after can you help.
  • A confident red-orange accent that feels urgent without feeling alarming.

Read the construction & trades sector guide

Concept website for an apparel boutiqueShop page with a collection banner, four product cards with prices and a delivery and returns strip.Linen and LaneNew inDressesKnitwearJournalBag (0)The autumn editShop the editWrap dressWool cardiganLinen shirtSilk scarfDelivery information and easy returns, clearly stated on every product pageCONCEPT

Concept, not a client projectRetail and e-commerce

Apparel boutique

Design decisions

  • A single collection banner leads into consistent product photography, which makes a small range feel considered.
  • Prices and names sit under each photo so shoppers can compare without opening every page.
  • Delivery and returns information is repeated on product pages, since it decides many purchases.
  • A soft lilac accent that lets the clothes stay the focus.

Read the retail & e-commerce sector guide

All 25 business types

Find your kind of business

Each link goes to the guidance for that business type: the pages to build, the features that matter and the rules to watch.

Hospitality, Leisure & Tourism

Healthcare & Personal Services

Professional, Scientific & Technical Services

Construction & Trade Services

Retail & E-Commerce

What comes next

Real case studies, with permission

We will publish client projects here only when the client has agreed and any results we mention can be backed up. Until then, concepts are the honest way to show how we think. Want to see how we would approach your business? Book a call and we will talk it through.

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